On this yr of every thing going digital and distant, it makes much more sense now that Hollywood is leaning closely on augmented actuality. On this case, it is HBO utilizing AR to advertise its highly-acclaimed unique programming.

After creating a collection of AR experiences through Snapchat to advertise Season 1 of His Darkish Supplies, HBO has tapped Yahoo to create a web-based AR marketing campaign for the second season of the present.

The net-based AR expertise is pretty simple. Scan the QR code under (or simply click on this hyperlink out of your cell browser) to entry the expertise, which locations the digital snow leopard Stelmaria, the daemon type of Lord Asriel Belacqua, within the parlance of the supply materials.

Scan this code to set off the AR expertise

After putting the large cat in your bodily setting, you’ll be able to take a photograph of the daemon to share with others. As well as, tapping the “obtain” button hyperlinks you to the present’s official web page for HBO Max.

Photos by Tommy Palladino/Subsequent Actuality

For iPhone customers, the My Daemon app from HBO presents a extra strong AR expertise. There, you’ll be able to choose from numerous animal companions, which you’ll be able to view and work together with in AR and customise based mostly in your persona. The app follows Tamagotchi-style gameplay, through which you increase and nurture your companion via bodily exercise and real-world quests.

Picture by HBO/YouTube

HBO has lengthy observe document of utilizing AR to advertise its content material, with Watchmen, Sport of Thrones, and Westworld additionally receiving the AR remedy.

Up to now, HBO has not dedicated to a specific platform or content material companion, although the media firm has leaned on Snapchat most of the time.

Cowl picture by Tommy Palladino/Subsequent Actuality



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